Concord — ten dashboard directions

Ten art directions for the Concord executive dashboard, each a genuinely different layout and feel rather than a variation on one idea. All rendered with the same model on the same brief, so the only variable is the direction.

These lock a look, never a spec. Every string on every screen is invented — the clinic names, the figures, the nav items. Read them for mood, density and hierarchy; the real numbers come from the pipeline.

10 directions · gpt_image_2 · 6 Aug 2026 · for concord.thomaspeng.ca

Operator's console
01

Operator's console

worth building

Linear · Vercel · Sentry

The closest thing here to the actual product. It arrived at pipeline stages down the centre, a run history rail on the right, and a discrepancy table underneath — which is very nearly the information architecture I would have argued for. It even wrote “Running every 15 minutes” unprompted.

Against it — It is also the safest and most familiar choice. Nobody will remember it.

Trading terminal
02

Trading terminal

worth building

Bloomberg at 3am

Density as the entire aesthetic: six-pixel sparklines, a live settlement feed crawling the bottom, exception rows with owners and ages. For a technical round this reads as “built by someone who works with money” rather than “built by someone who works with dashboards”.

Against it — Green phosphor is a strong flavour, and a monospace wall is genuinely harder to read for anyone not already fluent in it.

Engineering blueprint
03

Engineering blueprint

worth building

Technical schematic · drawing title block

This one draws the pipeline as an annotated machine — seven source systems on the left, ingestion, normalisation, matching, reconciliation, control totals — with a revision-numbered title block in the corner. It explains the architecture and shows the numbers in the same image.

Against it — It is a diagram, not a dashboard. Wonderful as one screen; hard to sustain across three.

Brutalist control panel
04

Brutalist control panel

worth building

Wim Crouwel · exposed grid

REVENUE set edge to edge, then everything else in a hard monospace beneath it, with a single red figure for the contested total. Total confidence, zero decoration. The contested number being the only coloured thing on the screen is exactly the right emphasis.

Against it — Loud. It will divide a room, which may be the point.

Editorial infographic
05

Editorial infographic

worth building

The Economist

Annotated charts with hand-placed callouts explaining what happened in which month, small multiples along the bottom, a genuine source line. This is the only direction that treats the numbers as something to be *narrated* rather than merely displayed.

Against it — The annotations would have to be generated, and a wrong auto-annotation is worse than none.

Swiss annual report
06

Swiss annual report

workable

Müller-Brockmann

One enormous set number, a flat vermilion bar per clinic, hairline rules, and a great deal of confident white space. Reads as printed documentation of a business rather than as software.

Against it — Sparse to the point of thin — one screen's worth of information stretched across a whole screen.

Museum label
07

Museum label

workable

Gallery wall · subtraction

A single colossal serif number, one line of caption, and three whispered figures in the far corner. As the closing shot of a demo — the number, alone, after fifteen minutes of terminal — it would land hard.

Against it — It is a poster, not a tool. Viable only as one view among three, never as the whole dashboard.

Mission control wallboard
08

Mission control wallboard

flawed render

Flight control

The wallboard inside the photograph is a real direction: five pipeline stages as illuminated chevrons with one lit amber, huge glanceable numbers, readable across a room.

Against it — It rendered a photograph of a control room with people in it rather than a screen. Useful as mood; the actual design is only about a third of the frame.

Paper ledger
09

Paper ledger

flawed render

Bound accounting book

Beautiful object — ruled columns, a red CONTESTED stamp at an angle, blue-pencil marginalia reading “reconcile to GL 4450”. The stamp is a genuinely good idea worth stealing for the exception register.

Against it — It is a photograph of a book, not an interface. Skeuomorphic paper is also a hard sell as a working tool.

Luminous fintech
10

Luminous fintech

cannot use

Stripe

I named Stripe as a reference and the model returned Stripe’s own dashboard — their wordmark, their navigation, their colour, their deferred-revenue chart.

Against it — Not a direction we can take. Building this would be copying a specific company’s product, and their mark is on it. Shown for completeness, not as an option.