Palate · brand exploration

Ten redesigns

A clean-slate exploration: ten completely different brand worlds for the wine-tasting & WSET study app — nothing carried over from any earlier design. Each shows the same one screen, The Log, so they're judged on the design, not the data. Every screen renders the same two real tastings (a Mongeard-Mugneret Burgundy and a Guiberteau Saumur Blanc) — honest data only, no invented charts, no gamification. Pick one and it becomes the system built across the whole app.

10 directions The Log · signature screen Mobile-first · 390 px Real seed data